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	<title>High Definition for PC &#187; Panasonic</title>
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		<title>NAB Day 3</title>
		<link>http://www.hd4pc.com/techblog/2009/04/22/nab-day-3-2/</link>
		<comments>http://www.hd4pc.com/techblog/2009/04/22/nab-day-3-2/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 06:47:34 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[AJA]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[Compression]]></category>
		<category><![CDATA[Matrox]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[PCIe]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Stereoscopic 3D]]></category>
		<category><![CDATA[XDCam]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/2009/04/22/nab-day-3-2/</guid>
		<description><![CDATA[So after a busy day, spent mostly in the Cineform booth on Tuesday, I finally got a chance to continue exploring today.  There are a few more products that jumped out at me, mostly hardware products since they are easier to grasp in a short period of time that software, which usually requires a more [...]]]></description>
			<content:encoded><![CDATA[<p>So after a busy day, spent mostly in the <a target="_blank" href="http://www.cineform.com">Cineform</a> booth on Tuesday, I finally got a chance to continue exploring today.  There are a few more products that jumped out at me, mostly hardware products since they are easier to grasp in a short period of time that software, which usually requires a more extensive demonstration before its new capabilities become clear.  This makes explaining Cineform&#8217;s new offerings a challenge, especially when you take into account that there are few other options with which to compare their new capabilities to.<br />
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<a target="_blank" href="http://www.matrox.com/video/en/home/">Matrox</a> released a couple of new products, including a new laptop capable I/O solution.  The MXO Mini gives HDMI I/O as well as component video for those still stuck in the analog world.  That solution has potential, and will likely be in direct competition with <a target="_blank" href="http://www.aja.com">AJA&#8217;s</a> new I/O Express, which I will detail more about tomorrow.  They both leverage a PCIe interface, accessable through the ExpressCard slot on a laptop.  My initial thought is that Matrox&#8217;s solution is less capable, with no SDI, but has a much better Windows compatible compressed HD option, in MPEG I-Frame HD.  Since laptops don&#8217;t usually have video raids, solid HD compression is important in a mobile device like that.  On the OSX side, I expect both will support ProRes, so they are covered there.  There is also an option to incorporate Matrox&#8217;s other new product Matrox MAX, right into the box.  Matrox MAX is a hardware accelerator for H.264 encoding.  Based on their demonstration, it seems to be a much more effective accelerator than the QuadroCX, but is very limited in scope, as it only processes H264 encodes, and only to specific resolutions, although any frame size I could think of was on the list.  Matrox MAX is available as an option included in the MXO line of products, or as a separate PCIe card in the CompressHD, presumably to complement the AXIO line of products, but it is cross platform and will function as a freestanding product.</p>
<p><a target="_blank" href="http://pro.sony.com/bbsc/ssr/cat-broadcastcameras/">Sony</a> has a number of new toys that span the budget gamut.  On the high end, the SRW 9000 is an HDCam-SR camcorder with capabilities similar to the F23, and an all in one shoulder-mount formfactor like the F900.  With option boards, this unit is capable of recording up to 60fps at full raster 1920&#215;1080, with up to 10bit 4:4:4 RGB of color information.  The next step below SR is really XDCam-HD422 at this point, since regular HDCAM is basically obselete.  The new PDW-800 basically replaces all of the functionality of the F900 (30i/p, 25/44p, etc.) plus the advantages of full 1920&#215;1080 recording in 4:2:2 instead of HDCam&#8217;s 1440&#215;1080 at about 3:1:1.  The 50Mb files can also be edited in their native form in almost any NLE, and can be accessed in a non-linear fashion directly from the storage disk. (No rewinding, preroll, or realtime capture required)  The new camera even has a network jack right on the side for copying the recorded files to a network, and can dump the proxies to a USB flash drive if you want to go that route.  That won&#8217;t be necessary for any workflow I will use, since Premiere, FCP, and even <a target="_blank" href="http://provideocoalition.com/index.php/ssimmons/story/kicking_the_tires_on_avid_media_access_part_1/">Avid</a> can access the full resolution files directly without import conversions, for truly native editing.  Finally a workflow that is actually designed to &#8220;work&#8221; and &#8220;flow.&#8221;  Sony also had a number of new LCD monitors on display, including a 4K one, two circular polarized 3D screens, and two new 30&#8243; and 17&#8243; additions to their BVM line of LCDs.  The 3D screens look great, and while I couldn&#8217;t confirm the inner workings, with a single input, it seems to use an interface technology that would be compatible with Cineform&#8217;s new Neo3D software that I have been demoing all week.</p>
<p>The only thing I was really impressed with at the <a target="_blank" href="http://www.panasonic.com/business/provideo/home.asp">Panasonic</a> booth was that they created an Economy line of P2 cards, but I have yet to find the specifics on the new pricing levels.  With $900 being the minimum price, an economy option was definitely needed.  SxS cards at least have <a target="_blank" href="http://en.wikipedia.org/wiki/Secure_Digital_card#SDHC">SDHC</a> based replacement options, which is especially ironic since the P2 cards are rumored to physically contain 4 SDHC cards.  Panasonic also has a new 3D plasma screen, based on sequential alternating frames, which requires active 3D shutter glasses.  I have also heard they have a new 10bit 1080p projector for $2400 that I should go check out tomorrow.</p>
<p><a target="_blank" href="http://www.nvidia.com/page/home.html">NVIDIA</a> has released OSX drivers for the <a target="_blank" href="http://www.nvidia.com/object/product_quadro_fx_4800_for_mac_us.html">QuadroFX 4800</a>, so it seems that that will probably become the highend card of choice for those purchasing the new MacPro, which was recently revised with Nehalem based Xeon CPUs.  I have been pleased with the performance I get from my equivalent QuadroCX card, and I am looking forward to trying a QuadroFX 5800 on my SpeedGradeDI system sometime in the near future.</p>
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		<title>NAB Day 4</title>
		<link>http://www.hd4pc.com/techblog/2008/04/18/nab-day-4/</link>
		<comments>http://www.hd4pc.com/techblog/2008/04/18/nab-day-4/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 07:03:18 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[AVCHD]]></category>
		<category><![CDATA[Fibre Channel]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[Stereoscopic 3D]]></category>

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		<description><![CDATA[I finally got a chance to explore the rest of the show today, and found a few more interesting newly released products. Panasonic has released a number of new camcorders.  They have three lines of solid-state recording: AVC-Intra to P2 Cards, DVCPro-HD to P2 Cards, and AVCHD to SDHC cards.  At the upper end, the [...]]]></description>
			<content:encoded><![CDATA[<p>I finally got a chance to explore the rest of the show today, and found a few more interesting newly released products.</p>
<p>Panasonic has released a number of new camcorders.  They have three lines of solid-state recording: AVC-Intra to P2 Cards, DVCPro-HD to P2 Cards, and AVCHD to SDHC cards.  At the upper end, the new <a target="_blank" href="http://www2.panasonic.com/webapp/wcs/stores/servlet/prModelDetail?storeId=11301&amp;catalogId=13251&amp;itemId=239667&amp;modelNo=Content04102008010225547&amp;surfModel=Content04102008010225547">HPX3700</a> and HPX2700 both record 10bit 4:2:2 to P2 in AVC Intra.  Both support &#8220;Varicam&#8221; variable framerate options at 1080p, and the top of the line HPX3700 model also has Dual-Link 4:4:4 RGB output capability.  In the prosumer market, three cameras that I would describe as variations to the <a target="_blank" href="http://catalog2.panasonic.com/webapp/wcs/stores/servlet/ModelDetail?displayTab=O&amp;storeId=11201&amp;catalogId=13051&amp;itemId=93120&amp;catGroupId=14571&amp;surfModel=AG-HVX200">HVX200</a> have been released.  All have 3 1/3&#8243; CCDs, and have the same basis shape look of the original.  The updated <a target="_blank" href="http://www2.panasonic.com/webapp/wcs/stores/servlet/prModelDetail?storeId=11301&amp;catalogId=13251&amp;itemId=239664&amp;modelNo=Content04102008124337622&amp;surfModel=Content04102008124337622">HVX200A</a> has improve optics and sensor, as well as the addition of an HD-SDI output.  The lower cost <a target="_blank" href="http://www2.panasonic.com/webapp/wcs/stores/servlet/prModelDetail?storeId=11301&amp;catalogId=13251&amp;itemId=240664&amp;modelNo=Content04102008125519917&amp;surfModel=Content04102008125519917">HPX-170 </a>removes the outdated SD-MiniDV tape option option, allowing only P2 recording.  Lastly, the <a target="_blank" href="http://www2.panasonic.com/webapp/wcs/stores/servlet/prModelDetail?storeId=11301&amp;catalogId=13251&amp;itemId=239668&amp;modelNo=Content04102008010809224&amp;surfModel=Content04102008010809224">HMC-150</a> is similar in physical formfactor, but record to SDHC cards in the AVCHD codec, at much lower bitrates.  The other two options in the new professional <a target="_blank" href="http://www.panasonic.com/business/provideo/avchd-home.asp?cm_sp=Provideo%20Site%20Promotions-_-Right%20Hand%20Promo-_-AVCHD%20Professional">AVCHD</a> line are the shoulder mount <a target="_blank" href="http://catalog2.panasonic.com/webapp/wcs/stores/servlet/ModelDetail?displayTab=O&amp;storeId=11201&amp;catalogId=13051&amp;itemId=227663&amp;catGroupId=14571&amp;surfModel=AG-HMC70">HMC-70 </a>and the 1 lb, 3CCD, HV30 competitor, the <a target="_blank" href="http://catalog2.panasonic.com/webapp/wcs/stores/servlet/ModelDetail?displayTab=O&amp;storeId=11201&amp;catalogId=13051&amp;itemId=109546&amp;catGroupId=14571&amp;surfModel=AG-HSC1U">HSC1U</a>.<br />
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Panasonic has also announced that a <a target="_blank" href="http://www2.panasonic.com/webapp/wcs/stores/servlet/prModelDetail?storeId=11301&amp;catalogId=13251&amp;itemId=239666&amp;modelNo=Content04102008125245884&amp;surfModel=Content04102008125245884">64GB P2 </a>card will be available later this year, which will double the maximum record time of all their cameras utilizing that technology.</p>
<p>Fibre Channel technology marches onwards, with the release of <a target="_blank" href="http://www.attotech.com/press/ATTO_8-Gb_FC_Tech.html">8Gb </a>products by ATTO.  Not to be confused with the existing 10Gb Fibre Channel specification used for Fibre switch interconnects.  The new 8Gb client connection technology provides 800MB/s bandwidth per channel.  Since I don&#8217;t currently have any application for transfers at that speed, I am most excited about the implications this will have on the prices of current &#8220;obselete&#8221; 4Gb Fibre HBAs, that I actually do use.</p>
<p>Last on the list, is the item I was most impressed with, but have the least realistic practical application for.  I was stunned to see a true 3D image on a large flat panel TV as I walked by a booth.  I guess <a target="_blank" href="http://www.business-sites.philips.com/3dsolutions/about/Index.html">Philips</a> released this a couple of months ago, but a totally separate company was displaying what they could do with it.  The display uses lense technology at the individual pixel level to control the projected light pattern, which allows it to display different images when viewed from different angles.  With the ability to send each eye a different image, a depth effect is easily created.  Instead of alternating only two left and right images, the Philips solution displays 9 different angles before repeating the sequence, greatly improving the probability that the viewer will percieve the image depth correctly.  This leads to the question of: where do the nine angles come from?  Instead of the traditional way of producing 3D depth effects by creating two separate streams, the Philips TV accepts a single flat video input, as well as a <a target="_blank" href="http://www.business-sites.philips.com/3dsolutions/3dtechnology/3DContentEnablingTechnology/Index.html">Z-depth map</a>, and renders the different angles live based on that information.  A Z-depth map can be easily created for animated content, but is nearly impossible to produce efficiently for regular video footage, limiting the potential sources of content.  A technology called <a target="_blank" href="http://www.business-sites.philips.com/3dsolutions/Section-14417/Index.html">Declipse</a> allows multple layer to be input, allowing a full lookaround effect for objects in the forground, which I can confirm, adds significantly to the effect.  Although it can not be easily applied to my stereoscopic style of shooting 3D, it was definitely a very impressive technology to see in action.  I intend to keep an eye on its further development, and look forward to seeing it deployed on a large scale.</p>
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