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	<title>High Definition for PC &#187; Cineform</title>
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	<link>http://www.hd4pc.com/techblog</link>
	<description>Evolving Media Post Production Workflows in Light of Advancing Computer Technology</description>
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		<title>Two Interesting Developments from Blackmagic-Design</title>
		<link>http://www.hd4pc.com/techblog/2011/12/24/two-interesting-developments-from-blackmagic-design/</link>
		<comments>http://www.hd4pc.com/techblog/2011/12/24/two-interesting-developments-from-blackmagic-design/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 19:23:00 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[Software News]]></category>
		<category><![CDATA[Blackmagic]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[Compression]]></category>
		<category><![CDATA[Decklink]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/?p=325</guid>
		<description><![CDATA[First off, the long awaited PC version of DaVinci Resolve was released to public beta last week.  Both the full version and the free Resolve-Lite now have PC variants available.  You can bet I will be setting up a high end PC based system to run it on at work, since that is the only [...]]]></description>
			<content:encoded><![CDATA[<p>First off, the long awaited PC version of <a href="http://blackmagic-design.com/products/davinciresolve" target="_blank">DaVinci Resolve </a>was released to <a href="http://blackmagic-design.com/support/detail/?os=win&amp;sid=3948&amp;pid=11735&amp;leg=false" target="_blank">public beta </a>last week.  Both the full version and the free Resolve-Lite now have PC variants available.  You can bet I will be setting up a high end PC based system to run it on at work, since that is the only step in our workflow that we currently use a Mac for.  The big question is going to be file format and <a href="http://blackmagic-design.com/media/2588311/davinci_resolve_8.2_supported_codec_list.pdf" target="_blank">codec support</a>.  We currently use DPX and Cineform MOVs for our system in the office, but eventually using Cineform AVIs would fit more seamlessly into our workflow.<br />
<span id="more-325"></span><br />
Unlike with the<a href="http://blackmagic-design.com/media/2384470/DaVinci_Resolve_Mac_Config_Guide.pdf" target="_blank"> Mac version</a>, they don&#8217;t seem to be promoting the idea of using the Lite version on a laptop, instead <a href="http://blackmagic-design.com/media/2554788/DaVinci_Resolve_Windows_Config_Guide.pdf" target="_blank">recommending</a> two GPUs and a full workstation class system as a minimum.  For real-time SDI based HD playback, that is obviously necessary, but there are also benefits to being able to use a more portable system.  I want to learn the software, and ideally would set it up on my Quadro based laptop, but after reading the documentation, I decided to start on my larger workstation instead.  Running it on a laptop will require support for a decent compressed format, and while Cineform currently provides that on the Mac side, the PC version of Resolve does not yet support that codec.</p>
<p>I downloaded the Lite version and have been playing around with it, but it is not a very intuitive program.  I am about fifty pages into the manual, but have yet to be able to get a sequence of content I cut together in <a href="http://www.anrdoezrs.net/click-4107801-10469519" target="_blank">CS5.5</a> into <a href="http://www.bhphotovideo.com/c/product/686594-REG/Blackmagic_Design_DV_RESSOFT_Davinci_Resolve_Software.html/BI/6727/KBID/7302" target="_blank">Resolve</a> successfully.  I can&#8217;t export it into any format Resolve will read, besides uncompressed HD, which my array is not designed to handle.  Using an <a href="http://en.wikipedia.org/wiki/Edit_decision_list" target="_blank">EDL</a> to link to my <a href="http://www.bhphotovideo.com/c/product/583987-REG/Canon_2764B004_EOS_5D_Mark_II.html/BI/6727/KBID/7302" target="_blank">Canon 5D</a> source files is giving me all sorts of issues as well, which is something we experienced at the office when we first switched from Speedgrade to Resolve.  Clearly it is going to take some time to learn how too get anything useful done in the program.  If I do get it to work, the automatic tracking tools are the features I am most interested in playing with.</p>
<p>In other major news that doesn&#8217;t directly affect me, <a href="http://blackmagic-design.com/" target="_blank">Blackmagic-Design</a> also acquired <a href="http://www.teranex.com/" target="_blank">Teranex</a> last week.  The first major change they made was <a href="http://www.teranex.com/company/news/vc100BMDpricing" target="_blank">cutting the price </a>of Teranex&#8217;s primary flagship product, the <a href="http://www.teranex.com/products/vc100" target="_blank">VC100</a>, from $90,000 to $20,000.  This is similar to what happened when they acquired DaVinci last year, but much more extreme.  It will be interesting to see if some of that high end image processing technology makes it into future <a href="http://www.bhphotovideo.com/c/product/746054-REG/Blackmagic_Design_BDLKHDEXTR3DPLUS_DeckLink_HD_Extreme_3D.html/BI/6727/KBID/7302" target="_blank">Decklink</a> cards, or any similar products.</p>
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		<title>Editorial in 3D</title>
		<link>http://www.hd4pc.com/techblog/2011/05/03/editorial-in-3d/</link>
		<comments>http://www.hd4pc.com/techblog/2011/05/03/editorial-in-3d/#comments</comments>
		<pubDate>Wed, 04 May 2011 06:26:43 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Workflow Ideas]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[Compression]]></category>
		<category><![CDATA[Stereoscopic 3D]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/?p=290</guid>
		<description><![CDATA[In theory, stereoscopic media content can be edited exactly the same as 2D content is, when an offline-online workflow is used.  This allows the editor to edit one stream in 2D, in any standard offline editing application, and the stereoscopic 3D aspects are taken care of later in the post production process once the editorial cut is completed.  [...]]]></description>
			<content:encoded><![CDATA[<p>In theory, <a href="http://en.wikipedia.org/wiki/Stereoscopy" target="_blank">stereoscopic</a> media content can be edited exactly the same as 2D content is, when an <a href="http://en.wikipedia.org/wiki/Offline_editing" target="_blank">offline-online</a> workflow is used.  This allows the editor to edit one stream in 2D, in any standard offline editing application, and the stereoscopic 3D aspects are taken care of later in the post production process once the editorial cut is completed.  While this is a workable option, the depth information that is being ignored can have an impact on the finished piece, that the editor will be totally oblivious to during that step of the process.<br />
<span id="more-290"></span><br />
It would be ideal to edit stereoscopic content with at least some level of depth viewable to the editor, so that is can be taken into account during the editorial decision making process.  Most NLE applications now have some level of support for 3D editorial workflows, and many 3rd party plug-ins exist to further extend those capabilities and support.  For example Avid <a href="http://www.bhphotovideo.com/c/product/759199-REG/Avid_7500_30124_05_Media_Composer_5_5.html/BI/6727/KBID/7302" target="_blank">Media Composer 5.5</a> has <a href="http://www.avid.com/US/industries/workflow/Stereoscopic-3D" target="_blank">native support </a>for over-under and side-by-side image combinations, but all of your source media has to be prerendered in that format in order to use the standard MXF media workflow.  This isn&#8217;t significantly different than some standard 2D Avid workflows that require transcoding source media into offline <a href="http://en.wikipedia.org/wiki/MXF" target="_blank">MXFs</a>, but Quicktime AMA workflows add some new interesting options that could allow users to skip that step.</p>
<p>The solution that I use for my stereoscopic work is Cineform&#8217;s <a href="http://cineform.com/neo3d/" target="_blank">Neo3D</a>, which allows 3D content to be processed through a fairly standard post production workflow.  They also have a creative way of supporting stereoscopic content, that allows stereoscopic finishing work to be done during any step in the process, even concurrently on a separate system if desired.  This process uses the same <a href="http://techblog.cineform.com/?tag=active-metadata" target="_blank">active metadata</a> workflow that they have made available for <a href="http://en.wikipedia.org/wiki/Color_correction" target="_blank">color correction</a> for the last few years.  All of the stereoscopic adjustments, as well as the muxing of the left and right streams is done on the fly by the decoder, so changes don&#8217;t have to be permanently rendered into the media, and the target application receives a premuxed single stream of video.  This allows certain <a href="http://www.anrdoezrs.net/click-4107801-10469519" target="_blank">2D apps </a>that have no integrated support for <a href="http://www.adobe.com/products/creativesuite/production/stereoscopic-3d.html" target="_blank">stereoscopic post</a>, to be utilized for 3D editorial, and still give editors a live stereoscopic preview.  I discussed the options for connecting 3D preview displays, as well as some of the display options available, in earlier articles in the series.  I am sure the process will continue to evolve as new products are developed to simplify the workflow.</p>
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		<title>NAB Coming Up Next Week</title>
		<link>http://www.hd4pc.com/techblog/2011/04/07/nab-coming-up-next-week/</link>
		<comments>http://www.hd4pc.com/techblog/2011/04/07/nab-coming-up-next-week/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 06:31:33 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Industry Status]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Cineform]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/?p=267</guid>
		<description><![CDATA[In case you hadn&#8217;t noticed the huge deluge of promotional emails over the last few days from every media company on the planet, NAB is coming up next week in Las Vegas.  NAB is always an exciting event to attend, not just because you get to see and experiment with every possible piece of equipment and software, [...]]]></description>
			<content:encoded><![CDATA[<p>In case you hadn&#8217;t noticed the huge deluge of promotional emails over the last few days from every media company on the planet, <a href="http://www.nabshow.com" target="_blank">NAB</a> is coming up next week in Las Vegas.  NAB is always an exciting event to attend, not just because you get to see and experiment with every possible piece of equipment and software, but because so many totally new products are announced that week.  We get a glimpse of things to be looking forward to over the next year, that will (hopefully) soon be making our lives easier or furthering our workflow options.  It is also a good opportunity to meet the &#8220;experts&#8221; face-to-face, to compare ideas and share information in more direct ways than online forums and blogs.<br />
<span id="more-267"></span><br />
As I have for the past three years, I will be available at the <a href="http://www.cineform.com" target="_blank">Cineform</a> Booth (# SL6929), demonstrating their software, usually primarily their <a href="http://www.anrdoezrs.net/click-4107801-527534365?url=http%3A%2F%2Fstore.adobe.com%2Fcfusion%2Fstore%2Findex.cfm%3Fstore%3DOLS-US%26view%3Dols_prod%26loc%3DEN_US%26category%3D%2FApplications%2FCSMasterCollection&amp;cjsku=65065891" target="_blank">Adobe CS5</a> based products and features.  Cineform was acquired by <a href="http://www.gopro.com" target="_blank">GoPro</a> a couple of weeks ago, makers of the popular tiny <a href="http://www.bhphotovideo.com/c/product/677743-REG/GoPro_CHDNH_001_HD_HERO_Naked_Wearable.html/BI/6727/KBID/7302" target="_blank">HD camera</a>, so it will be interesting to see what that combiniation has in store for us.  Anyhow, definitely come by to check out what they have to offer, or just to have a talk about advanced workflow options and such.  Those types of discussions are pretty much what I am in their booth for in the first place.  I will definitely make sure I get a chance to check out all of the other cool stuff on the show floor, and post some of the more notable items on here, before I return to finishing my series of articles on 3D Workflows.  Looking forward to seeing you there.</p>
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		<title>Live from NAB 2010</title>
		<link>http://www.hd4pc.com/techblog/2010/04/13/live-from-nab-2010/</link>
		<comments>http://www.hd4pc.com/techblog/2010/04/13/live-from-nab-2010/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 05:49:44 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[Industry Status]]></category>
		<category><![CDATA[Software News]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Avid]]></category>
		<category><![CDATA[Blackmagic]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[Compression]]></category>
		<category><![CDATA[DSLR]]></category>
		<category><![CDATA[Matrox]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[Stereoscopic 3D]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/?p=81</guid>
		<description><![CDATA[So after the first two days of the show, I have finally found some time to post some info here.  By far, the most revolutionary new development announced at the show, is Avid&#8217;s new native support of Quicktime files via AMA in Media Composer 5, which is scheduled to be released on June 10th.  This [...]]]></description>
			<content:encoded><![CDATA[<p>So after the first two days of the show, I have finally found some time to post some info here.  By far, the most revolutionary new development announced at the show, is Avid&#8217;s new native support of <a href="http://www.avid.com/us/solutions/workflow/Avid-Media-Access" target="_blank">Quicktime files via AMA </a>in <a href="http://www.avid.com/US/products/Media-Composer-Software/features" target="_blank">Media Composer 5</a>, which is scheduled to be released on<a href="http://www.bhphotovideo.com/c/product/706140-REG/Avid_7500_30124_01_Media_Composer_5_Production.html/BI/6727/KBID/7302" target="_blank"> June 10th</a>.  This will effectively eliminate the need for a lengthy conversion process to DNXHD upon import of any Quicktime files.  The primary uses I see for this capability are for native editing of Canon DSLR MOV files which are explicitely supported, even with speed changes and effects, and for live support of <a href="http://cineform.com/neo3d/" target="_blank">Cineform&#8217;s</a> active metadata updates, to impliment non-destructive color and stereoscopic 3D workflows.  It also supports native playback of Red R3D files, and hardware outputs from <a href="http://www.matrox.com/video/en/products/mac/mxo2_family/mxo2_mini/avid/" target="_blank">Matrox MXO2</a> devices.<br />
<span id="more-81"></span><br />
<a href="http://www.decklink.com/" target="_blank">Blackmagic Design</a> has a whole selection of new products, the most significant of which is a thousand dollar software only version of their newly acquired <a href="http://www.decklink.com/davinci/resolve/" target="_blank">DaVinci Resolve </a>toolset.  The software runs on a MacPro with an NVidia GeForce 285 GTX GPU and a Decklink SDI card, and supports the <a href="http://www.bhphotovideo.com/c/product/571637-REG/Tangent_Devices_WAVE.html/BI/6727/KBID/7302" target="_blank">Tangent Wave</a> panel as a hardware inferface.  This release will really shake up the desktop DI market.  Blackmagic also introduced a series of USB 3.0 connected external I/O boxes including a laptop compatible <a href="http://www.decklink.com/products/ultrascope/" target="_blank">Ultrascope</a> for onset monitoring.  They also released a couple of 3D compatible products, and a new generation of 3G SDI matrix switchers to their <a href="http://www.decklink.com/products/videohub/" target="_blank">VideoHub</a> lineup.</p>
<p>Adobe announced all of the features of the new highly anticipated <a href="http://www.adobe.com/products/creativesuite/production/" target="_blank">Creative Suite CS5</a>, which will include native 64bit, CUDA GPU acceleration, and better support for formats like DPX and DSLR clips.  I will have many more <a href="http://www.bhphotovideo.com/c/search?Ntt=CS5&amp;N=0&amp;BI=6727&amp;KBID=7302 " target="_blank">CS5</a> details in future posts, delving into how that will change the landscape of many workflows.  There are lots more new developments in the post world, but those are the primary things that stick out to me right now.  We still have two more days, and I will be spending a good bit of time demonstration Cineform&#8217;s <a href="http://cineform.com/neo3d/" target="_blank">Neo3D</a> features at their booth at the back of the Lower South Hall.  So if anyone wants to catch up with me, feel free to stop by.</p>
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		<title>24p For the Canon 5D Mark II</title>
		<link>http://www.hd4pc.com/techblog/2010/03/17/24p-for-the-canon-5d-mark-ii/</link>
		<comments>http://www.hd4pc.com/techblog/2010/03/17/24p-for-the-canon-5d-mark-ii/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 06:33:30 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[Industry Status]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[DSLR]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/?p=64</guid>
		<description><![CDATA[This week, Canon has finally released to the public the long awaited 24p firmware update for the EOS 5D Mark II.  It is available for download directly from their site.  So that new development dramatically simplifies the 5D post-production workflow, but doesn&#8217;t help the fact that I now have many terabytes of 30p footage for my current project that need to [...]]]></description>
			<content:encoded><![CDATA[<p>This week, <a href="http://www.canoneos.com" target="_blank">Canon</a> has finally released to the public the long awaited 24p firmware update for the <a href="http://www.usa.canon.com/consumer/controller?act=ModelInfoAct&amp;fcategoryid=139&amp;modelid=17662" target="_blank">EOS 5D Mark II</a>.  It is available for download directly from their <a href="http://web.canon.jp/imaging/eosd/firm-e/eos5dmk2/firmware.html" target="_blank">site</a>.  So that new development dramatically simplifies the <a href="http://www.bhphotovideo.com/c/product/583987-REG/Canon_2764B004_EOS_5D_Mark_II.html/BI/6727/KBID/7302" target="_blank">5D</a> post-production workflow, but doesn&#8217;t help the fact that I now have many terabytes of 30p footage for my current project that need to be converted to 24p to intercut with film.  And once we are all done, the unique process that we created to complete the project will be totally obselete.  Ah, progress&#8230;Oh well, at least it will be a good movie when we are done, and the next one is going to be a heck of a lot easier to make.  In the meantime, I will keep rendering.<br />
<span id="more-64"></span><br />
In related news, Canon also released the <a href="http://www.usa.canon.com/consumer/controller?act=ModelInfoAct&amp;fcategoryid=139&amp;modelid=19943" target="_blank">EOS Rebel T2i </a>a little while back.  It is a cheaper derivation of the <a href="http://www.usa.canon.com/consumer/controller?act=ModelInfoAct&amp;fcategoryid=139&amp;modelid=19356" target="_blank">7D</a>, with most of the same features, at least in regards to video options, which is the primary factor I am concerned about.  (The fact that it takes good stills is just an extra bonus feature.)  I will probably finally purchase my own DSLR now that one of those new Rebels can be had for under $1000.</p>
<p>I know I haven&#8217;t posted anything here in a while, but there will be quite a bit coming in the near future.  I am writing a series of articles that will be posted between here and <a href="http://hurlbutvisuals.com/blog/" target="_blank">Shane Hurlbut&#8217;s blog</a> at <a href="http://www.hurlbutvisuals.com" target="_blank">hurlbutvisuals.com</a>.  I have worked with Shane on a number of projects, the largest one being the Navy Seal film over the last year.  I will be offering an overview of the post workflow options for video DSLRs on his site, with links back to this one to delve into the less glamorous, nitty-gritty details.  So stay tuned for some very focused articles detailing specific workflow obstacles in the next few weeks.  And then <a href="http://www.nabshow.com/" target="_blank">NAB</a> is only a month away, which I am sure will bring a whole variety of new things to talk about.  I will be at <a href="http://www.cineform.com" target="_blank">Cineform&#8217;s</a> booth as a demo artist/workflow consultant again this year, so feel free to stop by and check it out.</p>
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		<title>NAB Day 3</title>
		<link>http://www.hd4pc.com/techblog/2009/04/22/nab-day-3-2/</link>
		<comments>http://www.hd4pc.com/techblog/2009/04/22/nab-day-3-2/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 06:47:34 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[AJA]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[Compression]]></category>
		<category><![CDATA[Matrox]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[PCIe]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Stereoscopic 3D]]></category>
		<category><![CDATA[XDCam]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/2009/04/22/nab-day-3-2/</guid>
		<description><![CDATA[So after a busy day, spent mostly in the Cineform booth on Tuesday, I finally got a chance to continue exploring today.  There are a few more products that jumped out at me, mostly hardware products since they are easier to grasp in a short period of time that software, which usually requires a more [...]]]></description>
			<content:encoded><![CDATA[<p>So after a busy day, spent mostly in the <a href="http://www.cineform.com" target="_blank">Cineform</a> booth on Tuesday, I finally got a chance to continue exploring today.  There are a few more products that jumped out at me, mostly hardware products since they are easier to grasp in a short period of time that software, which usually requires a more extensive demonstration before its new capabilities become clear.  This makes explaining Cineform&#8217;s new offerings a challenge, especially when you take into account that there are few other options with which to compare their new capabilities to.<br />
<span id="more-43"></span><br />
<a href="http://www.matrox.com/video/en/home/" target="_blank">Matrox</a> released a couple of new products, including a new laptop capable I/O solution.  The <a href="http://www.bhphotovideo.com/c/product/618347-REG/Matrox_MXO2_MINI_L.html/BI/6727/KBID/7302" target="_blank">MXO2 Mini </a>gives HDMI I/O as well as component video for those still stuck in the analog world.  That solution has potential, and will likely be in direct competition with <a href="http://www.aja.com" target="_blank">AJA&#8217;s</a> new<a href="http://www.bhphotovideo.com/c/product/652126-REG/AJA_IO_EXPRESS_EXP34_Io_Express_Portable_Video.html/BI/6727/KBID/7302" target="_blank"> I/O Express</a>, which I will detail more about tomorrow.  They both leverage a PCIe interface, accessable through the ExpressCard slot on a laptop.  My initial thought is that Matrox&#8217;s solution is less capable, with no SDI, but has a much better Windows compatible compressed HD option, in MPEG I-Frame HD.  Since laptops don&#8217;t usually have video raids, solid HD compression is important in a mobile device like that.  On the OSX side, I expect both will support ProRes, so they are covered there.  There is also an option to incorporate Matrox&#8217;s other new product Matrox MAX, right into the box.  Matrox MAX is a hardware accelerator for H.264 encoding.  Based on their demonstration, it seems to be a much more effective accelerator than the QuadroCX, but is very limited in scope, as it only processes H264 encodes, and only to specific resolutions, although any frame size I could think of was on the list.  Matrox MAX is available as an option included in the MXO line of products, or as a separate PCIe card in the <a href="http://www.bhphotovideo.com/c/product/618352-REG/Matrox_MCHD.html/BI/6727/KBID/7302" target="_blank">CompressHD</a>, presumably to complement the AXIO line of products, but it is cross platform and will function as a freestanding product.</p>
<p><a href="http://pro.sony.com/bbsc/ssr/cat-broadcastcameras/" target="_blank">Sony</a> has a number of new toys that span the budget gamut.  On the high end, the <a href="http://www.bhphotovideo.com/c/product/661909-REG/Sony_SRW_9000PACK2.html/BI/6727/KBID/7302" target="_blank">SRW 9000 </a>is an HDCam-SR camcorder with capabilities similar to the F23, and an all in one shoulder-mount formfactor like the F900.  With option boards, this unit is capable of recording up to 60fps at full raster 1920&#215;1080, with up to 10bit 4:4:4 RGB of color information.  The next step below SR is really XDCam-HD422 at this point, since regular HDCAM is basically obselete.  The new <a href="http://www.bhphotovideo.com/c/product/627521-REG/Sony_PDW_F800_PDW_F800_XDCAM_HD422_2_3.html/BI/6727/KBID/7302" target="_blank">PDW-F800 </a>basically replaces all of the functionality of the <a href="http://www.bhphotovideo.com/c/product/633399-REG/Sony_HDWF900RPAC1D_HDW_F900R_CineAlta_24P_HDCAM.html/BI/6727/KBID/7302" target="_blank">F900</a> (30i/p, 25/44p, etc.) plus the advantages of full 1920&#215;1080 recording in 4:2:2 instead of HDCam&#8217;s 1440&#215;1080 at about 3:1:1.  The 50Mb files can also be edited in their native form in almost any NLE, and can be accessed in a non-linear fashion directly from the storage disk. (No rewinding, preroll, or realtime capture required)  The new camera even has a network jack right on the side for copying the recorded files to a network, and can dump the proxies to a USB flash drive if you want to go that route.  That won&#8217;t be necessary for any workflow I will use, since Premiere, FCP, and even <a href="http://provideocoalition.com/index.php/ssimmons/story/kicking_the_tires_on_avid_media_access_part_1/" target="_blank">Avid</a> can access the full resolution files directly without import conversions, for truly native editing.  Finally a workflow that is actually designed to &#8220;work&#8221; and &#8220;flow.&#8221;  Sony also had a number of new LCD monitors on display, including a 4K one, two circular polarized 3D screens, and two new 30&#8243; and 17&#8243; additions to their BVM line of LCDs.  The 3D screens look great, and while I couldn&#8217;t confirm the inner workings, with a single input, it seems to use an interface technology that would be compatible with Cineform&#8217;s new Neo3D software that I have been demo-ing all week.</p>
<p>The only thing I was really impressed with at the <a href="http://www.panasonic.com/business/provideo/home.asp" target="_blank">Panasonic</a> booth was that they created an Economy line of P2 cards, but I have yet to find the specifics on the new pricing levels.  With $900 being the minimum price, an economy option was definitely needed.  SxS cards at least have <a href="http://en.wikipedia.org/wiki/Secure_Digital_card#SDHC" target="_blank">SDHC</a> based replacement options, which is especially ironic since the P2 cards are rumored to physically contain 4 SDHC cards.  Panasonic also has a new 3D plasma screen, based on sequential alternating frames, which requires active 3D shutter glasses.  I have also heard they have a new 10bit 1080p projector for $2400 that I should go check out tomorrow.</p>
<p><a href="http://www.nvidia.com/page/home.html" target="_blank">NVIDIA</a> has released OSX drivers for the <a href="http://www.nvidia.com/object/product_quadro_fx_4800_for_mac_us.html" target="_blank">QuadroFX 4800</a>, so it seems that that will probably become the highend card of choice for those purchasing the new MacPro, which was recently revised with Nehalem based Xeon CPUs.  I have been pleased with the performance I get from my equivalent QuadroCX card, and I am looking forward to trying a <a href="http://www.bhphotovideo.com/c/product/593448-REG/PNY_Technologies_VCQFX5800_PCIE_PB_nVIDIA_Quadro_FX_5800.html/BI/6727/KBID/7302" target="_blank">QuadroFX 5800 </a>on my SpeedGradeDI system sometime in the near future.</p>
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		<title>NAB Day 1</title>
		<link>http://www.hd4pc.com/techblog/2009/04/20/nab-day-1-2/</link>
		<comments>http://www.hd4pc.com/techblog/2009/04/20/nab-day-1-2/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 06:57:25 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[Software News]]></category>
		<category><![CDATA[Blackmagic]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[Compression]]></category>
		<category><![CDATA[Stereoscopic 3D]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/2009/04/20/nab-day-1-2/</guid>
		<description><![CDATA[So after a long run of dry months, with few releases of new hardware and software, NAB has brought all sorts of new toys to the table.  While I am spending most of my time as a demo artist at the Cineform booth, I did manage to take a look around at what a few [...]]]></description>
			<content:encoded><![CDATA[<p>So after a long run of dry months, with few releases of new hardware and software, <a href="http://www.nabshow.com/" target="_blank">NAB</a> has brought all sorts of new toys to the table.  While I am spending most of my time as a demo artist at the Cineform booth, I did manage to take a look around at what a few other companies were showing nearby.<br />
<span id="more-42"></span><br />
First off, <a href="http://www.cineform.com" target="_blank">Cineform</a> is demonstrating their new <a href="http://cineform.com/neo3d/" target="_blank">Neo3D </a>workflow.  While I have always been interested in stereoscopic video production, I have not worked on a 3D project in 4 years.  The tools have definitely advanced a lot since then.  Once development is complete, <a href="http://www.bhphotovideo.com/c/product/619839-REG/Cineform_N5145_Neo3D_for_Windows.html/BI/6727/KBID/7302" target="_blank">Neo3D</a> will give editors and other content creation artists a simple way of working with stereoscopic assets.  Once the technical task of syncing and muxing the two streams into a single Cineform3D file is completed, the software seamlessly manages the separate streams in the background, presenting Left, Right, or some stitched variation to the requesting program.   It can create SideBySide, Stacked, Interleaved, or <a href="http://en.wikipedia.org/wiki/Anaglyph_image" target="_blank">Anaglyphic</a> versions on the fly, depending on what type of image the display requires.  It can also compensate for vertical alignment and rotational variation and tonal differences between the streams, rendered on the fly, as well as change the point of optical convergence, all based on user editable Active Metadata.  It works in FCP, so I am to seeing the same functionality on the PC in the near future.  Now I just have to find a 3D project to use it on.</p>
<p><a href="http://www.decklink.com" target="_blank">Blackmagic Design</a> has a lot of new products available, many utilizing SDI over fibre optic cable.  It is a pretty straightforward idea, but since fibre is even more expensive than BNC cables, I personally will have little use for it in the near future.  Their new <a href="http://www.decklink.com/products/ultrascope/" target="_blank">UltraScope</a> product is very exciting, and if it works as well as advertised, fills a big hole in the market.  Most other HD-SDI scope products are in the five figure range, so a $700 solution will be a very welcome option.  They also have two new variations to their <a href="http://www.decklink.com/products/videohub/" target="_blank">Videohub</a> line, the Enterprise version with 144/288 I/O channels, and the more reasonable <a href="http://www.bhphotovideo.com/c/product/620814-REG/Blackmagic_Design_VHUB_ST.html/BI/6727/KBID/7302" target="_blank">Studio</a> version with 16/32 channels.  I have filled our old 12/24 channel original model Videohub at Bandito Brothers to capacity with about 8 edit stations and the supporting equipment.  But between having 33% more connections, and 3Gb SDI support to avoid wasting two channels at a time, the new version would probably support facilities twice as large.</p>
<p>Thats all for now, as I have to prepare for another big day, but I will be checking in with my friends at AJA, Matrox, Sony, and maybe even Avid over the course of the week here.</p>
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		<title>Adobe CS4 and NVidia Quadro CX</title>
		<link>http://www.hd4pc.com/techblog/2008/10/17/adobe-cs4-and-nvidia-quadro-cx/</link>
		<comments>http://www.hd4pc.com/techblog/2008/10/17/adobe-cs4-and-nvidia-quadro-cx/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 07:00:39 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[Software News]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[Matrox]]></category>
		<category><![CDATA[Nvidia]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/2008/10/17/adobe-cs4-and-nvidia-quadro-cx/</guid>
		<description><![CDATA[Adobe has just started shipping their CS4 line of products, which coincides with an announcement from NVidia, that their new Quadro CX Graphics card is optimized to accelerate CS4 via the CUDA interface. Adobe has added many minor tweaks and improvements to all of their apps in CS4.  My favorite so far would be the new Adobe [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://wwww.adobe.com" target="_blank">Adobe</a> has just started shipping their <a href="http://www.adobe.com/products/creativesuite/" target="_blank">CS4</a> line of products, which coincides with an announcement from <a href="http://www.nvidia.com" target="_blank">NVidia</a>, that their new <a href="http://www.nvidia.com/object/product_quadro_cx_us.html" target="_blank">Quadro CX </a>Graphics card is optimized to <a href="http://www.nvidia.com/object/builtforadobepros.html" target="_blank">accelerate CS4 </a>via the <a href="http://www.nvidia.com/object/cuda_home.html" target="_blank">CUDA</a> interface.</p>
<p>Adobe has added many minor tweaks and improvements to all of their apps in CS4.  My favorite so far would be the new Adobe Media Encoder, which allows you to render and encode <a href="http://www.adobe.com/products/premiere/" target="_blank">Premiere Pro </a>and <a href="http://www.adobe.com/products/aftereffects/" target="_blank">After Effects</a> sequences  in the background, while you continue to work in the applications themselves.  This should help finally utilize all those extra CPU cores we all have buried in our systems.  There is also supposed to be more support for 64bit processing, especially in <a href="http://www.adobe.com/products/photoshop/photoshopextended/" target="_blank">Photoshop</a>.  The speech to text engine and enhanced dynamic link are the other features Adobe has been highlighting, but I don&#8217;t have as much use for those personally.  One thing that has been made clear by third parties, is that <a href="http://www.bhphotovideo.com/c/product/685340-REG/Adobe_65065892_Creative_Suite_5_Master.html/BI/6727/KBID/7302" target="_blank">Premiere Pro </a>is not finished, and that we should expect a major update soon.  I am not sure which details of that have been made public, but until that release, most third party extensions of Premiere will not be compatible with CS4.  Specifically I am awaiting support from <a href="http://www.cineform.com/products/Aspect-Prospect.htm" target="_blank">Cineform</a> for ProspectHD/4K, and from <a href="http://www.matrox.com/video/en/products/axio/" target="_blank">Matrox</a> for the AXIO line of products.  Both companies have stated that their software will require support from the extended SDK in the update, so stay tuned for any news on that from Adobe in the near future.<br />
<span id="more-37"></span><br />
The announcement of NVidia&#8217;s new high end GPU, the Quadro CX came as a bit of a surprise to me, since I had seen the specifications for what I believe will be the Quadro 5800, which should include 4GB of memory, and will be found in the new <a href="http://www.nvidia.com/object/product_quadroplex_2200_d2_us.html" target="_blank">QuadroPlex</a>.  The new Quadro CX card is very similar to the current <a href="http://www.nvidia.com/object/quadro_fx_5600_4600.html" target="_blank">Quadro 5600</a>, with 1.5 GB of memory, and supports the same <a href="http://www.nvidia.com/page/qfx_4000sdi.html" target="_blank">SDI daughter card</a>, for broadcast preview and output.  This brings to mind the way that the GeForce9 series of consumer graphics cards were very similar to the previous line of GeForce8 cards.  The new Quadro CX seems most closely related to the <a href="http://www.nvidia.com/object/geforce_gtx_260.html" target="_blank">Geforce 260 </a>on the consumer side, but with a lower memory bandwidth for some reason.  One key new feature is the edition of <a href="http://en.wikipedia.org/wiki/DisplayPort" target="_blank">DisplayPort</a> output, which is made even more significant by the fact that is supports true 10bit color.  When combined with the new <a href="http://www.hp.com" target="_blank">HP</a> <a href="http://h20331.www2.hp.com/hpsub/cache/596803-0-0-225-121.html" target="_blank">Dreamcolor</a> LCD or similar display, this should allow true 10bit display of HD or 2K content without the need for expensive <a href="http://en.wikipedia.org/wiki/HD-SDI" target="_blank">SDI</a> interfaced components.  This is especially critical for desktop based color correction applications, many of which have been written specifically to be run on<a href="http://www.bhphotovideo.com/c/search?Ntt=Quadro+FX&amp;N=0&amp;BI=6727&amp;KBID=7302" target="_blank"> NVidia Quadro </a>hardware.</p>
<p>Between better multithreading, and more use of the GPU, we should see significant performance increases.  The possibility of 10bit color out of CS4 is exciting as well, but I have not heard any details about that.  I have recently received one of the HP Dreamcolor displays, so I plan to post some info from my experience with that soon.</p>
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		<title>And I am Back</title>
		<link>http://www.hd4pc.com/techblog/2008/08/31/and-i-am-back/</link>
		<comments>http://www.hd4pc.com/techblog/2008/08/31/and-i-am-back/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 07:07:05 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[Software News]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[Compression]]></category>
		<category><![CDATA[Red One]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/2008/08/31/and-i-am-back/</guid>
		<description><![CDATA[It has been quite a while, but I hope to get back into the habit of posting regularly, now that I have returned to Hollywood.  A few items of interest have surfaced while I have been away.  Many products that were announced at NAB have finally begun to ship to customers, and we are seeing how [...]]]></description>
			<content:encoded><![CDATA[<p>It has been quite a while, but I hope to get back into the habit of posting regularly, now that I have returned to Hollywood.  A few items of interest have surfaced while I have been away.  Many products that were announced at <a href="http://www.nabshow.com/default2.asp" target="_blank">NAB</a> have finally begun to ship to customers, and we are seeing how they hold up in real production environments.<br />
<span id="more-36"></span><br />
<a href="http://www.convergent-design.com/" target="_blank">Convergent Design</a> has begun shipping the first units of their <a href="http://www.convergent-design.com/CD_Products_FlashXDR.htm" target="_blank">Flash XBR</a> solid state HD-SDI recorder, and announced an even smaller model, the <a href="http://www.convergent-design.com/downloads/nanoFlash/nanoFlash%20Brochure.pdf" target="_blank">nanoFlash</a>.  Many people are planning to use these to increase the record quality of their standard HD camcorders, but I see the most revolutionary application in combining them with an <a href="http://www.iconixvideo.com/products.html" target="_blank">Iconix</a> camera, for and ultra light-weight and mobile HD recording device.  I recently used some early beta versions of <a href="http://www.ffv.com/" target="_blank">FFV&#8217;s</a> <a href="http://www.ffv.com/products/elite_front_4.pdf" target="_blank">Elite HD </a>recorder that saves HD-SDI to SATA drives in <a href="http://en.wikipedia.org/wiki/JPEG_2000" target="_blank">JPEG2000</a> format.  We had some issues, but at the end of the day, it got the job done.  The <a href="http://www.bhphotovideo.com/c/product/600482-REG/Convergent_Design_NANOFLASH_nanoFlash_HD_SD_Recorder_Player_with.html/BI/6727/KBID/7302" target="_blank">nanoFlash</a> should be much lighter, generate less heat, and have much lower power requirements, allowing it to be used in even more extreme situations for longer periods of time.  As a bonus, the MPEG2 <a href="http://en.wikipedia.org/wiki/MXF" target="_blank">MXF</a> files that it saves to its CompactFlash cards can be edited natively on a number of NLEs, including I believe, Matrox AXIO.  I am not sure the relationship between this format, and Sony&#8217;s new <a href="http://en.wikipedia.org/wiki/XDCAM#XDCAM_HD422" target="_blank">XDCam 422</a>, which is quite similar,  besides that the nanoFlash allows higher bitrates.</p>
<p><a href="http://www.apple.com" target="_blank">Apple</a> recently released a free <a href="http://en.wikipedia.org/wiki/ProRes" target="_blank">ProRes</a> playback decoder for both <a href="http://www.apple.com/support/downloads/appleproresquicktimedecoder10formac.html" target="_blank">OSX</a> and <a href="http://www.apple.com/support/downloads/appleproresquicktimedecoder10forwindows.html" target="_blank">Windows</a>, which is pretty significant.  This with allow Final Cut Pro editors to share their footage using this efficient codec with Windows users and Mac users who don&#8217;t have Final Cut Pro.  Since there is still no way to encode to ProRes on PC, another format is still required to get footage back from the PC to the Mac.</p>
<p>Reading between the lines of some of <a href="http://www.nvidia.com" target="_blank">NVidia&#8217;s</a> <a href="http://www.nvidia.com/content/nvision2008/day1.html" target="_blank">Nvision</a>, I believe I have acertained the specs on Nvidia&#8217;s next top end workstation graphics card.  The NVidia <a href="http://www.bhphotovideo.com/c/product/593448-REG/PNY_Technologies_VCQFX5800_PCIE_PB_nVIDIA_Quadro_FX_5800.html/BI/6727/KBID/7302" target="_blank">Quadro FX 5800 </a>will have 4GB of memory, with a PCI-Express 2.0 interface, for 8GB/sec of bandwidth in both directions.  It should have two dual link DVI connectors and one <a href="http://en.wikipedia.org/wiki/Display_port" target="_blank">DisplayPort</a> connector, besides the usual Quadro stereo port.  It should support <a href="http://en.wikipedia.org/wiki/Scalable_Link_Interface" target="_blank">SLI</a> Mosaic Mode, using four connections from two cards to support a four quadrant image, which will eventually allow full resolution display of 4K footage in realtime.</p>
<p>Speaking of 4K, <a href="http://www.red.com">Red</a> has announced that <a href="http://www.adobe.com">Adobe</a> will be releasing a <a href="http://blogs.adobe.com/davtechtable/2008/08/new_red_camera_adobe_support_1.html" target="_blank">plugin</a> to edit R3D files natively in the CS3 suite of applications.  Coinciding with that due to the release of the first version of the Red SDK, <a href="http://www.cineform.com" target="_blank">Cineform</a> has finally <a href="http://www.cineform.com/products/PHD_UpdateLog.htm" target="_blank">released</a> an &#8220;official&#8221; version of their <a href="http://www.cineform.com/products/TechNotes/RedOneWorkflow.htm#UsingR2CF" target="_blank">Red4K</a> convertor.  They have also begun to advocate an offline/online workflow for the first time, under the brand name of Cineform <a href="http://www.cineform.com/products/TechNotes/RedOneWorkflow.htm" target="_blank">Express</a>.  My only comment is, once Adobe supports Red natively, shouldn&#8217;t the online be done straight from the R3D files?  In a perfect world, a Cineform offline with a relink to R3D files, exported as an <a href="http://en.wikipedia.org/wiki/Edit_decision_list" target="_blank">EDL</a> to <a href="http://www.speedgrade.com/di/" target="_blank">SpeedGrade</a> for color would be the ideal way to do post with Red footage.  If only life was that simple; maybe someday it will be.</p>
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		<title>NAB Day 1</title>
		<link>http://www.hd4pc.com/techblog/2008/04/14/nab-day-1/</link>
		<comments>http://www.hd4pc.com/techblog/2008/04/14/nab-day-1/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 05:35:42 +0000</pubDate>
		<dc:creator>McCarthyTech</dc:creator>
				<category><![CDATA[Hardware News]]></category>
		<category><![CDATA[Software News]]></category>
		<category><![CDATA[Blackmagic]]></category>
		<category><![CDATA[Cineform]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[XDCam]]></category>

		<guid isPermaLink="false">http://www.hd4pc.com/techblog/2008/04/14/nab-day-1/</guid>
		<description><![CDATA[So the NAB exhibition opened to the public today, and I spent the majority of the day at my post as a demo artist for Cineform.  Honestly the day seemed to go by much more quickly than I anticipated.  I did get a chance to look over a few other booths, and noticed a couple [...]]]></description>
			<content:encoded><![CDATA[<p>So the NAB exhibition opened to the public today, and I spent the majority of the day at my post as a demo artist for <a target="_blank" href="http://www.cineform.com">Cineform</a>.  Honestly the day seemed to go by much more quickly than I anticipated.  I did get a chance to look over a few other booths, and noticed a couple items of interest.</p>
<p>Blackmagic has a number of new mini-convertors for analog component HD, HDMI, and HD-SDI, as well as an updated and expanded Video hub. The new &#8220;Broadcast&#8221; <a target="_blank" href="http://www.decklink.com/products/videohub/">Video Hub </a>is in a whole new category, increasing sixfold from 12&#215;24 to 72&#215;144 inputs/outputs, while adding support for 3Gb SDI.  They also released the <a target="_blank" href="http://www.decklink.com/products/videorecorder/">BlackMagic Video Recorder</a>, a micro sized H264-encoding HD capture device that offers component HD, and optionally SDI input, connected via USB.</p>
<p>Adobe has released another update for <a href="http://www.adobe.com/products/premiere/">Premiere Pro CS3</a>, so now we are at 3.2.0.  Among other smaller items, this update adds native support for XDCam-HD, and XDCam-EX, in all standard formats.  Adobe was much quicker to support Sony&#8217;s SxS solid state recording format than they were Panasonic&#8217;s P2 solid state format that had been out for two years.  On that note, I personally prefer the Sony varient for a number of reasons: modern ExpressCard interface, high transfer rate, 1080p cameras, etc.  Now we just need larger and much cheaper SxS cards.</p>
<p>Although I have yet to personally make it to that hall, I hear that Sony has a couple of cool new toys.  The <a target="_blank" href="http://bssc.sel.sony.com/BroadcastandBusiness/minisites/NAB2008/NAB2008_pmwex3.shtml">PMW-EX3 </a>extends their XDCam-EX line with a second model that adds support for interchangable lenses, capable of interfacing its 1/2&#8243; imager with both 1/2&#8243; and 2/3&#8243; HD lenses.  There is also an XDCam-EX VTR, the <a target="_blank" href="http://bssc.sel.sony.com/BroadcastandBusiness/minisites/NAB2008/NAB2008_pmwex30.shtml">EX30</a>, which I anticipated was coming, but it seems that it is physically larger than I was hoping.  The EX format lends itself well to the creation of a small scale HD-SDI recording and playback device, which would pair well with a tiny HD-SDI camera.  They also seem to have finally finished their new XDCam-HD camera that records their new <a target="_blank" href="http://bssc.sel.sony.com/BroadcastandBusiness/markets/10014/docs/PDW700_HD1500_broch.pdf">MPEG2-422 </a>format to XD.   I expect that new 50Mb/s XDCam format will eventually be a broadcast HDCam replacement.  No 24p support there, so I won&#8217;t be using that format for a while, but we have seen that pattern before, and it will arrive eventually.</p>
<p> Red also released details on their future products, but they aren&#8217;t due out until early 2009, so I will discuss those at a later date.</p>
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